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Why Yahoo’s $100 Million Ad Campaign Would Be Better Spent Improving Their PPC Advertising Platform

Yahoo is getting ready to launch an ad campaign costing $100 million: The new tagline is “It’s You!”—ads feature the Yahoo graphical “Y” and exclamation point in them—as created by WPP Group’s Ogilvy & Mather. The campaign will seek to tie together some new features Yahoo has been...

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