A great article on NiemanLab.org explains that at a conference earlier this month, The Huffington Post’s chief technology officer Paul Berry revealed to the audience that for the first 5 minutes an article is live they run an A/B test that displays two different headlines to their readers. Thanks...

Photo credit: stephen_woolverton When launching a new Google Adwords campaign there are a few default settings that you need to change right out of the box in order to maximize your campaign’s performance. Let’s get started, beginning with the most important setting:   1. Search network...