An AdWords headline can only consist of 25 characters. That’s 82% shorter than the maximum length of a Twitter message. The headline also happens to be the most important line of your ad. If your headline doesn’t grab searchers’ attention as they quickly scan a Google search results...

If your visitors aren’t picking up the phone, the only other way they can contact you from the comfort of their computer chair is electronically. So many small businesses get this wrong on their websites by putting an “Email us” link on their site. If you want your website to acquire...

1. Don’t hide your phone number at the bottom of your site. 2. Don’t make your visitors dig for it by only putting it on a “Contact” page. 3. Don’t place it in the middle of your home page in the same font as everything else where it nicely blends in among all of your...

When creating a website for your small business, there are so many things to consider that it’s easy to feel overwhelmed. Here’s a quick list off the top of my head: Site design Advertising Content Pay-per-click marketing Visitor analytics Graphics SEO Blog Newsletter Adobe Flash? Photos Page...