A great article on NiemanLab.org explains that at a conference earlier this month, The Huffington Post’s chief technology officer Paul Berry revealed to the audience that for the first 5 minutes an article is live they run an A/B test that displays two different headlines to their readers. Thanks...

Yahoo is getting ready to launch an ad campaign costing $100 million: The new tagline is “It’s You!”—ads feature the Yahoo graphical “Y” and exclamation point in them—as created by WPP Group’s Ogilvy & Mather. The campaign will seek to tie together some new features Yahoo has been...

For those who aren’t familiar with the TechCrunch50, it’s a big conference each year put on by Michael Arrington (of TechCrunch) and Jason Calacanis where 50 startups present before a panel of judges to compete for recognition and prize money, with hopes that the former may lead to serious...