For Adwords advertisers, now PPC doesn’t just stand for “Pay-Per-Click”: recently Google has introduced “Pay-Per-Call” functionality to Adwords ads showing on mobile devices. Here’s how it works: if you’re a business, your location-specific phone number will...

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Google just released an update to their incredibly useful desktop editor: version 7.6.1 of Adwords Editor is out. I was just prompted to grab the update as soon as I opened Adwords Editor, so just launch the application to get up to date. Changes for this version: Ad scheduling and advanced location...

This may shock you, but a large part of winning the pay-per-click marketing game has to do with how much you pay per click. There are two schools of thought when it comes to setting pay-per-click bids: position-based and economics-based. This will be a quick summary of both models and an argument for...

For those who aren’t familiar with the TechCrunch50, it’s a big conference each year put on by Michael Arrington (of TechCrunch) and Jason Calacanis where 50 startups present before a panel of judges to compete for recognition and prize money, with hopes that the former may lead to serious...

“Dynamic keyword insertion.” You may have heard about this Adwords trick, also known as “DKI” if you’re a really cool industry insider. Here’s how it works: you insert {keyword} in your headline, and then Google changes your headline on the fly to exactly match the...

An AdWords headline can only consist of 25 characters. That’s 82% shorter than the maximum length of a Twitter message. The headline also happens to be the most important line of your ad. If your headline doesn’t grab searchers’ attention as they quickly scan a Google search results...

Google really doesn’t trust the average Adwords user when it comes to split testing their ads. How do I know? In Adwords campaign settings, Google gives users two options for ad rotation: Optimize – ‘Show better performing ads more often.’ With this option, after a short amount...

Photo credit: stephen_woolverton When launching a new Google Adwords campaign there are a few default settings that you need to change right out of the box in order to maximize your campaign’s performance. Let’s get started, beginning with the most important setting:   1. Search network...

Photo credit: early_days Odds are you’ve run across a parked domain yourself while surfing the web. A parked domain is a page that has nothing but ads on it and serves no other purpose than to get ad clicks. When webmasters purchase a domain but don’t have time to focus on developing it...